If you feel like you missed out on the TikTok train, maybe Lemon8 is the next platform for you.
If you haven't heard of Lemon8 yet, where have you been? Lemon8 is a new social media platform created by the same company as TikTok, Dance. Although I haven't had the chance to use it personally, let's embark on this journey together. From what I've gathered, Lemon8 appears to be a combination of Instagram and Pinterest, presenting an exciting opportunity for brands to be among the first on this platform.
The Pinterest Style Interface of Lemon8
Upon landing on Lemon8's homepage, you'll notice a Pinterest-like format with visually appealing thumbnails. Unlike TikTok, which presents videos one at a time, Lemon8 offers a mix of graphics and captions. This unique feature provides an opportunity to engage users through eye-catching visuals accompanied by intriguing captions.
Carousels and Storytelling
A notable trend on Lemon8 is the use of carousels. Many creators utilize this feature to tell stories or present timelines effectively. For instance, an image may be posted multiple times with different post ideas, providing versatility and creativity. Users can save these carousels, enabling them to curate content that resonates with them. Utilizing carousels on Lemon8 can be an engaging way to captivate your audience.
Hashtags and SEO
Hashtag usage is crucial on Lemon8, and currently, the platform offers hashtags that are not oversaturated. While the number of views may seem lower compared to TikTok, keep in mind that Lemon8 is still a relatively new platform. Longer captions appear to be favored on Lemon8, making it more SEO-driven than TikTok. Taking advantage of this feature can help boost your visibility and improve discoverability on the platform.
Creators and Brand Opportunities
At present, Lemon8 primarily consists of creators, as is often the case with new social media platforms. Creators play a pivotal role in shaping the platform's identity and content. However, as Lemon8 gains popularity and creators start receiving substantial engagement, brands are likely to follow suit. This is reminiscent of what we witnessed with TikTok and Instagram in their early days. Being an early adopter on Lemon8 can position your brand for growth and success.
Exploring the Platform
Lemon8 provides a search page similar to TikTok, featuring trending hashtags and editor's picks. Notifications, likes, saves, and comments can be accessed from the notification center. While Lemon8's functionality may be more limited compared to other platforms, its simplicity can be refreshing and offer a focused experience for users.
Creating Engaging Graphics
Lemon8 offers an array of tools to design graphics effortlessly. With the text option, you can easily add captions to your photos, creating visually appealing content. The platform even suggests headline ideas, making the process more streamlined. Additionally, Lemon8's customizable features and ease of use rival popular graphic design tools like Canva.
Embracing the Opportunity
By familiarizing yourself with Lemon8's features and unique offerings, you can position your business for success on this emerging platform. As the sibling platform of TikTok, Lemon8 has the potential to capture a significant audience. Jumping in early can provide your brand with a competitive edge. Let me know in the comments if you've explored Lemon8 and share your experiences.
In Conclusion...
Lemon8 is an exciting addition to the social media landscape, combining elements of Instagram and Pinterest in a visually engaging platform. As a business owner, being one of the first to establish your presence on Lemon8 can yield numerous benefits. Stay ahead of the curve, experiment with its features, and leverage Lemon8's potential to reach new audiences.
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